Freelance Ad Planning & Buying Specialist Needed for New Project

We are seeking a skilled and experienced Freelance Ad Planning & Buying Specialist to join our team for an exciting new project. The ideal candidate will have a strong background in developing and executing media buying strategies, a deep understanding of various advertising platforms, and the ability to optimize campaigns to achieve maximum ROI.

Responsibilities:

Develop comprehensive ad planning strategies tailored to our project’s goals.
Conduct market research to identify target audiences and optimal advertising channels.
Plan, negotiate, and purchase advertising space across various platforms (digital, social media, print, broadcast, etc.).
Monitor and analyze campaign performance, providing regular reports and insights.
Optimize ad placements and adjust strategies to maximize ROI.
Collaborate with the creative team to develop compelling ad creatives.
Stay up-to-date with industry trends and emerging advertising opportunities.
Manage budgets and ensure efficient allocation of resources.
Requirements:

Proven experience in ad planning and media buying.
Strong knowledge of various advertising platforms and channels.
Proficiency in using ad management and analytics tools (e.g., Google Ads, Facebook Ads Manager, programmatic platforms).
Excellent negotiation and communication skills.
Ability to analyze data and provide actionable insights.
Strong organizational skills and attention to detail.
Ability to work independently and manage multiple campaigns simultaneously.
Preferred Qualifications: